Global sportswear giant Nike has announced a collaboration with Grammy-winning artist Megan Thee Stallion, aimed at promoting inclusivity and empowerment within the fitness and wellness community. The partnership, which builds upon their successful collaboration in 2021, seeks to inspire individuals to embrace movement and self-expression on their own terms.

Nike x Megan Thee Stallion features a range of apparel and footwear designed to celebrate diversity and encourage individuals to define fitness and wellness in their own unique way. Dubbed ‘Hot Girl Systems’, the collection launched on Megan Thee Stallion's birthday, February 15, and will be available from February 20.

Central to the collaboration is the concept of a ‘Hottie State of Mind’, coined by Megan Thee Stallion herself. This mindset encompasses self-love, kindness, and prioritisation of both physical and mental well-being. Through digital workouts, in-person experiences, and a campaign aimed at empowering individuals to embody this mindset, Nike and Megan Thee Stallion aim to foster a more inclusive and accessible fitness community for all, the company said in a media release.

The second phase of the collaboration, set to roll out in early March, will introduce two new digital workouts on the Nike Training Club app, along with additional initiatives to support individuals in achieving their fitness goals.

While the apparel collection will initially be available exclusively in the United States, options for the NBY Air Max 97 by Megan Thee Stallion will be accessible globally via the official website from February 20.

Fibre2Fashion News Desk (RM)

Disclaimer - All News/Articles items are subject to copyright and no article either in full or part may be reproduced in any form without permission from Fibre2Fashion Pvt. Ltd.