UniFirst, a US-based leader in providing managed business uniform programmes, facility service products, and first aid and safety products and services, has announced that it has signed a multi-year partnership with the American football team Pittsburgh Steelers, becoming an official partner of the Pittsburgh Steelers and an official uniform supplier of the Pittsburgh Steelers.

In addition to being an official partner, UniFirst will be promoting its business services through a variety of activities including in-stadium signage, the Steelers website, and Pittsburgh Steelers pre-game radio broadcasts. Throughout the Greater Pittsburgh area, UniFirst’s redesigned and rebranded delivery trucks, a major aspect of the company's ongoing brand evolution initiative, will communicate the partnership with the Pittsburgh Steelers, UniFirst said in a press release.

“UniFirst is excited to join forces with the Pittsburgh Steelers in our multi-year partnership. With several hundred associates servicing tens of thousands of workers and businesses in the Greater Pittsburgh communities, we share in the excitement with all of Steelers Nation,” Asit Goel, UniFirst vice president of marketing, said.

UniFirst has evolved into a North American leader in providing managed uniforms, protective clothing, and custom corporate image apparel programmes to businesses large and small. The company services over two million workers across the US and Canada in high-quality, hygienically clean uniforms each workday. UniFirst also helps keep businesses clean, safe, and healthy through an extensive line of facility service programmes, first aid products and safety trainings.

Fibre2Fashion News Desk (GK)

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