Vietnam can act as bridge to access ASEAN markets: Italian envoy

31 Dec 21 1 min read

With an average economic growth rate of 6-7 per cent over the past 30 years, the Vietnamese market is viewed as a destination for Italian businesses, according to Italian ambassador to Vietnam Antonio Alessandro, who recently said the country can act as a bridge towards the rest of the Association of Southeast Asian nations (ASEAN) market.

The nation is also in the process of fully recovering from the impact of COVID-19 and represents a production base for Italian investment, he said.

The Vietnamese socio-economic development model brings positive stability to businesses, thereby earning plaudits from Italian enterprises, the envoy was quoted as saying by an Italian newswire.

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Trade between the two countries is currently worth €4.5 billion.

Italy is currently continuing to promote its national branding communication campaign launched by its ministry of foreign affairs. Vietnam is one of the priority countries, with media content being translated into Vietnamese.

Fibre2Fashion News Desk (DS)

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