Zara, a Spanish fast fashion retailer and the first Inditex brand, has launched online sales through a dedicated worldwide platform to bring its fashion collections to 106 new markets. With this, Zara’s global women’s, men’s and kids’ collection will be available now in a total of 202 markets, underpinned by the integrated store and online platform.

Zara currently has stores in 96 markets with an online presence in 49 of those markets. Thanks to store and online integration, orders placed online can be delivered to customers’ homes from the stores in the country closest to where they live or they can be picked up in store, ensuring that customer service is fast and convenient.

Most of the new markets are in Africa and include Angola, Ivory Coast, Senegal and Ghana. The online store will also make its début in numerous parts of the Caribbean and Indonesia, says a press release from Inditex.

The new global online store, which Zara will leverage to bring its fashions to as many people as possible in the world, will be available in English and French and come with dedicated customer service in English and, in French-speaking markets, also in French.

“All of Inditex’s brands will be available online anywhere in the world by 2020,” was announced by chairman and CEO of Inditex, Pablo Isla during the opening of Zara’s flagship store on Corso Vittorio Emanuele (Milan, Italy) in September 2018. (PC)

Fibre2Fashion News Desk – India

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