Adidas and Allbirds have announced the first product from their collaboration Futurecraft.Footprint, a performance running shoe with no carbon footprint. With each pair having a carbon footprint of just 2.94kg CO₂e and created with 63 per cent less emissions, Futurecraft.Footprint showcases a new approach to sustainable design and alternative manufacturing.

Based on Adidas’ popular Lightstrike midsole and tested to the same performance standards, the Futurecraft.Footprint midsole compound is reimagined with Allbirds’ sugarcane-based SweetFoam, offering a low-carbon natural component, the companies said in a joint press release.

The newly developed upper material is made with 70 per cent recycled polyester and 30 per cent natural Tencel – a material made from wood pulp – for a smooth, lightweight upper that lives up to performance expectations with a highly reduced carbon impact.

“Our partnership with Allbirds is a beacon of what can happen when competing brands from the same industry see the possibilities in coming together to design. By truly co-creating and providing each other with open access to knowledge and resources – such as Allbirds’ knowledge of carbon calculation and experience with natural materials, and Adidas’ capabilities in manufacturing and performance footwear – this is a call-to-action for other brands, and a milestone in the sports industry achieving carbon neutrality,” said Brian Grevy, executive board member global brands at Adidas.

The Allbirds and Adidas counterparts across product design, material innovation, sustainability and supply chain reimagined materials, manufacturing techniques and even packaging to reach the lowest possible footprint without compromising on performance, the release said.

“We believe that the challenge of solving climate change is the problem of our generation and solving it will not be done alone. We need to find new business models, new innovations and new ways of working together. Our partnership with Adidas is an example of that,” said Tim Brown, co-founder & co-CEO at Allbirds.

Fibre2Fashion News Desk (KD)

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