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House of Anita Dongre unveils SS21 collection featuring Tencel fibres
13 Apr 21 2 min read
Tencel branded fibres by Lenzing in collaboration with Anita Dongre, has unveiled a new spring summer 2021 collection – ‘Sounds of the Forest’. The collection uses renewable and biodegradable materials featuring light and easy ready to wear that take after the whimsical beauty of woodlands with harmonies of flora and fauna reflected in patterns and prints.
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The colour spectrums take inspirations from pastels of early mornings and deep indigos of midnight. The silhouettes created are perfect for a getaway celebrations or beachy pre-wedding ceremonies.
The collection showcases Tencel branded fibres originating from sustainably managed forests and inspires soul-stirring renditions of nature. The collection marks a key milestone in the partnership of the Lenzing Group and Anita Dongre.
“We are pleased to bring out another stunning collection with the House of Anita Dongre. Our prior associations with the brand have helped in furthering our narrative for sustainable fashion among consumers and influencers in the fashion fraternity within India. This collection – ‘Sounds of the Forest’ rings special resonance with Tencel brand as it emphasises on conserving forests, a thought which is of key priority at all Lenzing fibres. Through this collection, we hope to create a larger outreach among the industry on adopting alternative resources and processes in their brand,” Avinash Mane, head of commercial for textile business, South Asia, Lenzing Group, said in a press release.
“We are delighted to collaborate with the Lenzing Group once again. As a designer who is a nature and animal lover, I think it's important to always look for solutions that are sustainable and good for the planet,” Dongre said.
Tencel Modal fibres are derived from sustainably managed forests and manufactured using an award winning closed-loop process that produces fibres with a significantly lower carbon footprint and thus helps lower the ecological balance. With features like smoothness, breathability, colour retention and biodegradability, this is the perfect alternative option for both brands and consumers moving towards eco fashion.
Fibre2Fashion News Desk (JL)
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