Japan’s Uniqlo has launched ‘Buy with Purpose’, a new feature available on the Uniqlo app and the website that rewards customers’ purchases of certain items with a donation made from Uniqlo on the customer's behalf to one of three non-profit Uniqlo partner organisations. Fast Retailing is an apparel retail company, and Uniqlo is Japan’s specialty retailer.

The styles within the ‘Buy with Purpose’ programme are sustainably made, including BlueCycle Jeans – which use a process that reduces the amount of water in the jeans finishing process by up to 99 per cent - and DRY-EX and UV Protection products that are made with recycled polyester. The new programme is one of Uniqlo’s latest efforts to extend its LifeWear philosophy of making good clothing that is made for all to also making a better planet and society for all, the company said in a press release.

Upon checking out any item that has a ‘Buy with Purpose’ stamp, either in-store by scanning the app, or online at the website, customers will receive a notification that their purchase has earned a $2 donation credit. They are then asked to choose one of Uniqlo’s long-standing non-profit partner organisations for the donation to go to: USA for UNHCR (UN Refugee Agency), charity: water, or Street Soccer USA.

“Uniqlo has always strived for continuous improvement, in our apparel, our services, and our contributions to society. As we continue to evolve, our customers remain at the forefront of everything we do. This programme allows us to engage with them in a shared effort to support organisations that are improving people's lives throughout the world, in linking sustainably-conscious product choices to a greater purpose,” Daisuke Tsukagoshi, Uniqlo USA CEO, said in a statement.

For USA for UNCHR, $100 can provide psychosocial support to a child in Ukraine (including access to outreach activities, day-care centres, and child-friendly spaces). For charity: water, $40 can provide lifetime access to clean drinking water for one person. And for Street Soccer USA, $100 can provide a year of coaching, competitions, homework help, and mentorship for one child.

Fibre2Fashion News Desk (GK)

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