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US apparel marketer Carter's launches kids' clothing recycling
15 Apr 21 2 min read
Carter’s, the largest branded marketer in North America of apparel exclusively for babies and young children, has announced the launch of Carter’s recycling programme, KidCycle. According to company, this is a first-of-its kind programme to recycle baby and children’s clothing nationwide through international recycling leader, TerraCycle.
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Now, as little ones outgrow their clothing and parents update kids’ wardrobes, items that would otherwise be discarded can be mailed to TerraCycle and recycled. Carter’s aims to make recycling well-loved, lived-in clothing for babies and children both simple and rewarding, with the opportunity to receive Rewarding Moments loyalty points from Carter’s.
“At Carter’s, we are committed to doing our part to preserve the environment for today’s generation of children as well as future generations, which is why we are excited to invite parents to join our sustainability journey,” Antonio Robinson, SVP corporate social responsibility at Carter’s, said in a press release. “KidCycle is an important step toward circularity, which will help reduce the volume of children’s clothing going to landfills and find additional uses for the recycled materials.”
“Children’s clothing, especially baby clothes, hold so many memories for parents. It can be difficult to let go of such sentimental items,” Tom Szaky, TerraCycle CEO and founder said. “Through their recycling programme, Carter’s is providing parents with a sustainable option to part with their children’s clothes that can no longer be passed on or donated.”
All spring long, the programme will accept any brand’s baby and children’s clothing excluding shoes and accessories. Once collected, the clothing is separated by fabric type, shredded, and recycled into materials for another use, such as home insulation and stuffing in workout equipment and furniture.
Fibre2Fashion News Desk (JL)
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