The Administrative Council (AC) of Jammu & Kashmir (J&K) union territory recently approved the merger of J&K Handicraft (S&E) Corporation and J&K Handloom Development Corporation into J&K Handloom and Handicrafts Marketing Corporation (JKHHMC). There will be two directorates at the divisional level, one for Kashmir and the other for Jammu.

Showrooms of JK Industries will be transferred to the new corporation. There will be eight regional deputy directorates at Anantnag, Budgam, Baramulla and Bandipora in Kashmir and Kathua, Udhampur, Rajouri and Doda in Jammu division, according to media reports from the state.

The decision is aimed at augmenting resources and manpower and bring synergy in the activities of the two sectors. It will also address challenges like lack of brand image, bulk production capacity, checking fake products, absence of e-marketing and competition from machine and power-loom products.

The Administrative Council also approved the formation of a committee to be headed by the administrative secretary, industries and commerce department, to work out the modalities of the merger and amalgamation of the staff of the two corporations.

Fibre2Fashion News Desk (DS)

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