EFI Optitex, a global provider of integrated end-to-end 2D and 3D CAD/CAM software solutions for the fashion and apparel industry, has announced its agreement with Rapha Racing, one of the world’s top cycling clothing manufacturers. Through the agreement, Rapha has purchased EFI Optitex 3D solutions to enhance its design and production workflow.

With Rapha’s commitment to excellence, accelerating design processes and implementing advanced digital solutions, adding EFI Optitex 3D was the next logical step in ensuring the delivery of high-quality products, on time and on budget, according to a press release by EFI.

EFI Optitex partnered with Rapha to boost the clothing manufacturer’s overall efficiency, enabling Rapha to gain a real competitive edge in the industry. The company first implemented EFI Optitex 2D solutions, and more recently augmented the software with EFI Optitex 3D solutions to integrate 3D digital design and prototyping into Rapha’s workflows. Rapha is currently participating in training and on-boarding to implement EFI Optitex 3D Pattern Design Software (PDS) with photorealistic renderings and the 3D Design Illustrator (3DDI) plugin.

Today, Rapha is primed and ready to grow and embrace the power of an integrated 2D-3D workflow. With EFI Optitex 3D, Rapha will benefit from significant savings in sample production time and make quick adoption decisions. The company will be able to showcase true-to-life virtual samples within hours and work with a single digital asset, eliminating manual steps in the design-development process.

“We chose Optitex 2D as our pattern cutting solution because of its intuitive, easy-to-use tools and functionalities, and its insight into implementing EFI Optitex 3D down the road, to serve as a single solution in helping us to reduce samples through fit assessment early in the process. What’s more, investing in 3DDI will greatly help our graphics team to visualise graphic applications, and facilitate a more experimental approach. It will also minimise errors in communication with our vendors, saving time and costs. We are keen to work with EFI Optitex as a long-term partner to take innovative digital solutions forward, as we strive to maintain our reputation as a leading cyclewear brand,” Rapha head Atelier Claudine Rousseau said.

“As an amateur cyclist and an avid customer of Rapha, I’ve learned to appreciate the functional fit, care for details and meticulous design Rapha provides. We share the objective of accelerating concept-to-delivery and customisation while maintaining strict quality control enabled by digitising the workflow, today, and well into the future,” EFI Optitex general manager Amir Lehr said.

Fibre2Fashion News Desk (GK)

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