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AATCC announces student merchandising competition
19 Aug 20 2 min read
AATCC, a US-based leading not-for-profit association, has invited students to showcase their merchandising and marketing talents to win cash and recognition by participating in 2021 Concept 2 Consumer Student Merchandising Competition. This poster competition that will allow students to demonstrate their skills in business, marketing and merchandising.
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This year’s theme, Fashion Evolution, showcases AATCC’s 100th Birthday. The theme for AATCC’s centennial celebrations is ‘Celebrating a Century Focused on the Future!’
Students will be asked to: develop and describe the marketing plan and merchandising plan and products for an integrated apparel line; research one chosen decade and related apparel products from that time period; describe a reinvented fashion for the 2020 decade, incorporate a focus area that creates a modern approach; consider how the selected focus area makes the apparel line more relevant or marketable today; explain how the product line is unique; and describe what aspects from the selected decade were chosen and what aspects of the product line make them reinvented for the future.
The 1st place winner receive $1,000 cash prize from AATCC. Cash prize of $750 and $200 will be presented to the 2nd and 3rd place winners respectively.
Entries are open till April 4, 2021. Winners will be announced by May 31, 2021.
Fibre2Fashion News Desk (JL)
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