Company: ASICS

Brand Ambassadors: Youth icons and ASICS brand athletes Tiger Shroff, Manika Batra, Bajrang Punia, Ravindra Jadeja, Sakshi Malik, Karman Kaur Thandi, Rohan Bopanna, T Gopi and Bhuvneshwar Kumar

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About the Campaign: ASICS India has launched ‘Celebration of Sports’ campaign to defy convention and inspire today’s youth to choose well-being above anything else. Celebration of Sports is a series of three short films and highlights athletes celebrating the power of sports in ASICS newly launched Autumn Winter ’21 collection. While the campaign stays true to the players’ personalities, it showcases how they never miss out on any opportunity to challenge norms and defy convention – having the ability to constantly create under adversity.

Quote from ASICS: “ASICS has been a proud partner in the success journey of several athletes. Each athlete has specific requirements, and we work towards it to ensure that our association helps them reach newer heights and fame. While sports and games vary, the core spirit for us remains the same. Our brand films have been developed to create a positive impact of movement not just on the body, but also on the mind. It also highlights the overall well-being of winning at all costs spirit. We are happy to see many athletes from the ASICS family bringing glory to the nation on different stages around the world,” said Rajat Khurana managing director, ASICS India and South Asia.

About the Company: Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body’ is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, athletic and SportStyle inspired footwear, apparel, and accessories.

Fibre2Fashion News Desk (KD)