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British sustainable brand Nudea partners Stories Behind Things

06 Dec 21 1 min read

Sustainable and carbon neutral innerwear brand Nudea, famed for expertly crafted, comfortable underwear that fits, is partnering with Stories Behind Things as part of a pop-up store with fashion rental brand Hurr. It is also gearing up for new product launches, a pop-up store in Central London which will be open in the run up to Christmas 2021.

Nudea's classic balconette style with an eye-catching basket weave features between the cups, up to size GG. Crafted in the brand’s recycled Italian lace (78 per cent recycled nylon/ 22 per cent recycled elastane mix) updated with ultra power mesh for better support and all day comfort.  

Following the success of the launch of Nudea’s first non-wired bralette style in sizes F and G in August, The Easy Does It F+ is launching in Blush Pink on December 15, Nudea said in a press release.

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Nudea’s CEO and founder Priya Downes was recently awarded Fashion and Beauty Entrepreneur of the year for the South East in the Great British Entrepreneur Awards.

Fibre2Fashion News Desk (RR)

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