Medallia, the global leader in experience management, has announced that Italian clothing company, Calzedonia, has selected Medallia for digital experience management of its e-commerce sites. The solution enables Calzedonia brands to capture feedback from customers on the web and integrate it with data from retail stores, contact centres and other channels.

By combining, organising, and analysing customer feedback data, Calzedonia can better understand customer behaviour and act in real-time. Calzedonia is aware that customers require top notch Web and mobile experiences, and with Medallia Digital they can engage customers during their digital journey in real-time to understand the why behind their behaviours. By combining the user’s perspective with analytical data, Calzedonia can gain a deep understanding of its clients’ experiences as they are happening and along their journey,
according to a press release by Medallia.

Medallia’s best practices have allowed Calzedonia to accelerate time-to-value by leveraging projects already carried out with the world’s leading digital companies.

The objective of the Medallia programme is for Calzedonia to listen to its clients everyday across various channels in ten countries and ten languages, to understand their experiences in real-time, anticipate their needs and act to optimise them across all brands.

The Calzedonia group is a company that owns seven brands linked to the clothing sector and marketed in single-brand stores (approximately 4,600) in over 50 countries.

Fibre2Fashion News Desk (GK)

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