Chanel has decided to invest in Evolved By Nature as part of its strategy of investing in green technology. The partnership will allow Chanel and Evolved By Nature to explore innovative material, mechanical and optical enhancements of different fabrics, in line with Chanel’s ambition of creating cutting-edge materials of exceptional and unique quality.
Silk experts, Drs. Gregory Altman and Rebecca Lacouture, founded Evolved By Nature in 2013. The company is a pioneer in silk science and created Activated Silk - pure, natural silk in liquid form. Once dissolved in water, Activated Silk’s features become available for pairing with different materials to naturally enhance fabric properties and advance more sustainable production methods, said the company in a media statement.
“We are excited to have the support of Chanel and benefit from its fashion and beauty sector expertise as we accelerate commercialisation of our natural Activated Silk chemistry platform,” said Altman. (PC)
Chanel has decided to invest in Evolved By Nature as part of its strategy of investing in green technology. The partnership will allow Chanel and Evolved By Nature to explore innovative material, mechanical and optical enhancements of different fabrics, in line with Chanel's ambition of creating cutting-edge materials of exceptional and unique quality.#
Fibre2Fashion News Desk – India
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