American innerwear label, Fruit of The Loom, has made its online debut in India exclusively with Amazon Fashion. The innerwear and lingerie category grew on Amazon Fashion by 90 per cent in 2017 with a selection of over 1,500 international and homegrown brands. The Fruit of The Loom collection will be eligible for one and two day delivery across the country.

"We are excited to launch Fruit of The Loom exclusively on Amazon.in. Their decision to sell online exclusively with Amazon Fashion reiterates our leadership in this category both in terms of selection as well as units sold. We are the leading online marketplace for some of the top homegrown and international innerwear and lingerie brands in India and now look forward to creating a positive growth story for Fruit of The Loom in the country," said Arun Sirdeshmukh, Head, Amazon Fashion, India.

"Fruit of the Loom and Amazon are companies that believe in keeping the consumer as the focal point of all innovations. This shared philosophy makes the companies a natural fit for each other and we look forward to combining our iconic products with Amazon’s reach to deliver value to our consumers," Siddhant Agarwal, director, Oban Fashions, said.

Amazon Fashion offers the largest online lingerie and innerwear store in India, offering an extensive selection across the price spectrum and functionalities. Amazon Fashion makes discovery and buying experience seamless that educates the customers on the variety of products. (RR)

Fibre2Fashion News Desk – India

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