With effect from May 1, Dr. Boris Ewenstein joined the Otto management board with responsibility for retail and marketplace. The highly experienced former McKinsey partner and Zalando manager is responsible for the retail and marketplace business of the online retailer as part of Otto's four-member management board.

Dr. Boris Ewenstein assumed overall responsibility for Otto's product ranges, including the fashion & sport, home & living and consumer electronics divisions which now comprise over 6,500 partnerships. The intention is to continue to expand Otto's retail and marketplace business.

The 46-year-old is a well-known figure in e commerce. Until the beginning of 2023, the former senior vice president supply at Zalando SE was responsible for the product ranges in established fashion areas as well as in new categories such as beauty. Here, he and his teams developed strategic partnerships with international brands and retailers. From 2017 to 2019, as SVP at Zalando, he was responsible for the people and organisation division, where he implemented several transformation projects and introduced new management methods and leadership principles.

Having studied in London and having gained a doctorate in sociology, he began his career at MTV Networks Europe, worked in research and taught at Imperial College London, and then worked for McKinsey for over eleven years, most recently as a partner in its people and organisation practice. Dr. Boris Ewenstein has co-authored various publications on the topics of management and leadership.

The executive board of the Otto Group is delighted to have found a successor so quickly in the internationally experienced manager Dr. Boris Ewenstein to replace Bodo Kipper, who left in March, the company said in a press release.

“We are very pleased to have been able to recruit a very experienced manager for this important position in one of the most important transformation phases at Otto. Not only does he posses the right management skills he is a perfect fit in terms of values, values,” emphasised Dr. Marcus Ackermann, Otto Group executive board member for multichannel distance selling.

Dr. Boris Ewenstein said " Otto combines tradition and innovation as only few others do. I am very much looking forward to joining the team at such an exciting time and working together to understand, serve and ultimately inspire our customers and partners.”

Fibre2Fashion News Desk (HU)

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