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Iconix launches DTC Ocean Pacific website
07 Sep 18 1 min read
Iconix Brand Group has announced that Ocean Pacific, the heritage brand with more than 46 years of history, is re-issuing its classics with the launch of its new website. Inspired by the brand's origins in surf and skate, the vintage-inspired clothing range is built for those who live 'the stoke way': freely, actively and enthusiastically.
The heritage collection consists of pieces for men and women, pulled from the Ocean Pacific archives. The Ocean Pacific website launch has introduced its classics to a new generation of consumers. The website is intended to connect with both nostalgic, fans of the brand as well as new consumers.
The key pieces of the collection include long and short-sleeve polos as well as shirts, sweaters, sweatshirts and vests, all unmistakably characterised by the Ocean Pacific retro flare with details such as bold coloured stripes and vintage surf-inspired graphics. (RR)
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Fibre2Fashion News Desk – India
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