MySize, the developer and creator of innovative measurement solutions, has announced a deal to offer its MySizeID application for global lifestyle brand, Nautica, in Turkey through Eren, the licensed production owner of Nautica Turkey. The MySizeID app will be made available to Nautica customers in Turkey through their online retail e-commerce site.

The brand known as the ‘inspiration of the sea’ brings everyday style across the world delivering versatility and comfort. The nautical-influenced classic American sportswear brand is served well by reducing costs and maximising efficiencies by incorporating MySize into the supply chain, MySize said in a media statement.

Nautica Turkey recognises the choppy waters of e-commerce and sees MySize as a tool to calm the storm. Correct size selection is critical for all online retailers working to increase margins. MySize was created to increase buyers' satisfaction and reduce costs for online retailers by standardising sizing and helping consumers find the right fit on any size chart. MySize’s patented algorithms and SDK decreases return rates from consumers and improves retailers’ bottom line.

Eren, in partnership with the world-famous French Devanlay group, is providing additional opportunities for MySize to integrate with more brands in the portfolio. Nautica is a leading water-inspired global lifestyle brand including men’s, women’s, and children’s apparel and accessories. MySize is well poised to serve the people of Turkey in a country with over 85 million individuals.

“We are thrilled with our partnership with Eren and are pleased they see the need for more efficiency in apparel sizing. MySize is focused on the standardisation of sizing between brands in e-commerce. As we seek to expand our offering to the other brands of the portfolio, we know the data we collect introduces new and interesting opportunities towards growth,” Ronen Luzon, chief executive officer of MySize said in a statement.

Fibre2Fashion News Desk (GK)

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