MySize Inc, the provider of AI-driven measurement solutions to drive revenue growth and reduce costs for its business clients, exhibited at the National Retail Federation (NRF) 2022: Retail's Big Show in New York City that concluded yesterday. MySize demonstrated its latest MySizeID app and highlighted new product innovation at the event.

MySize debuted its MySize Smart Mirror, the company's first product solution addressing in-person retail shopping. The MySizeID AI-driven measurement and data algorithms drive the MySize Smart Mirror in helping increase sale conversions and reduce returns at the physical store retail environment, the company said in a media release.

Ronen Luzon, chief executive officer of MySize, commented, "Our AI-driven measurement solutions drive revenue growth by increasing conversion rates and reduce return costs for our clients. We believe we are at a commercialisation inflection point with our land and expand strategy, as we surpassed 1,000 clients in 2021."

MySize is the developer of a sensor-based measurement technology and the owner of several patented algorithms that capture and calculate measurements in different ways. The company's technology is one of a kind in its agility, fitting the algorithm to different markets and verticals. MySize helps e-commerce retailers on multiple platforms, such as Shopify, WooCommerce, Bitrix, and LightSpeed, alongside leading brands such as Levi's, Speedo, US Polo and Boyish Jeans.

Fibre2Fashion News Desk (KD)

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