Owners of the UK’s leading fashion trade shows Pure London, Jacket Required, Moda, and Scoop, ITE Group has announced its change of name and new brand identity to Hyve Group. The rebrand reflects the evolution of the group’s business resulting from its Transformation and Growth programme (TAG) announced in May 2017, which is now nearing completion.

The group’s vision, enabled through the TAG programme, is to create the world’s leading portfolio of content-driven, must-attend events delivering an outstanding experience and ROI for customers. Through the TAG investment, the business has built a dynamic scalable platform, improved processes and enhanced systems, and completed the acquisition of Ascential Events last year.

“We have a very clear vision and strategy, and the right people in place to deliver it. Creating a new identity for the group enables us to reflect on everything that has been achieved so far and to look confidently ahead to a future as one of the world’s leading event organisers. The Hyve Fashion Portfolio encompassing Pure London, Moda, Scoop, and Jacket Required will benefit from the global centralised operating systems designed to deliver the best experience and ROI, while ensuring they maintain their market-leading individuality and passion,” Martin Arnold, Hyve Group fashion portfolio director said in a press release by the company.

Hyve Group is a next generation global events business with a mission to create unmissable events, where customers from all corners of the globe share extraordinary moments and shape industry innovation.

“We launch our new brand identity, Hyve, to move us into the future, with a clear vision, well defined strategy, and a renewed energy. We have transformed the group into a next generation global events business, and our new name is a better reflection of who we are now and captures our ambitions for our future. As Hyve, we are on a mission to deliver unmissable events. We believe our model gives us a distinctive competitive edge as customer needs evolve and we aspire to set the standard for our industry.”

Fibre2Fashion News Desk (GK)

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