Junior’s Fashion Week (JFW) is back in full swing and this time it will showcase the collection of international kidswear brands - US Polo Assn. Kids, Hugo BOSS, DKNY, Little Mark Jacobs, Timberland, Billieblush, The Children’s Place and Flying Machine Boyzone in Chennai. The two-day JFW Chennai edition is scheduled to kick-start from October 20.

Junior's Fashion Week is an upmarket children's fashion runway showcase which brings the choicest of kids' market constituents to the fore. It is a celebration of young talent and international fashion. It showcases crème de la crème of children's apparel, footwear, accessories, décor, and everything else for kids from four to fourteen years.

With an aim to increase brand awareness, JFW brings the true essence of the brands to the fore. JFW caters to industry heavyweights, emerging brands and stirring new launches. It connects with the audiences on a level which brings numerous benefits to the brands - tangible and intangible. It introduces trends to potential consumers and professionals with the goal of marketing, branding and business generation, JFW said in a press release.

India’s finest edutainment platform, JFW encompasses a Runway Showcase which is preceded by wholesome workshop which includes grooming classes, dining etiquettes, confidence building, etc. The JFW workshops are helmed by eminent celebrity choreographers whose teachings imbue little ones with lifetime learnings of how to make a big difference in this world by their groomed personalities.

The Runway showcase aims to extend a market-centric pedestal to the brands in both B2B and B2C landscapes. It renders a commercial glorification to the brands' merchandise or services on and off the Runway. Connecting the target audience to the brand's agenda, arousing likability for the brands' merchandise and setting a niche cum loyal market for the brands is what JFW thrives on. (RR)

Fibre2Fashion News Desk – India

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