KappAhl a leading fashion chain based in Sweden in partnership with Ekoligens AB has developed innovative hangers produced using recycled paper from the Swedish paper industry and recycled metal parts. Now these hangers, EcoligentPaper, will be used to display KappAhl’s Limited Edition collection. KappAhl will save up to 1.1 tonnes of plastic.

Every stage of the hanger’s production has a strong environmental focus, taking into account its entire life cycle, a company press release stated.

In this collaboration, KappAhl has shared its expertise on what a hanger needs to be functional at all stages of the production chain, including questions of handling, logistics and waste in a large-scale fashion industry.

"We are very happy to have developed a hanger that is smart, cost-efficient and sustainable alongside Ekoligens. Sharing knowledge with our partners in order to develop sustainable solutions is an important part of our ambition to make a circular fashion industry a reality," said Fredrika Klarén, sustainability manager at KappAhl. 

For Ekoligens, the EcoligentPaper clothes hanger is proof that a simple shift in materials can not only make for a functional and more sustainable product; it can also be a strong branding tool.

"We are very proud to be working with KappAhl, a company with such a strong focus on sustainability. Together, we are looking forward to further developing this next generation of hangers," said Patrik Enbacka, chief executive officer at Ekoligens AB. (RR)

Fibre2Fashion News Desk – India

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