BHFO, a world class e-commerce fashion marketplace, supplier to retailers and leading e-tailer, has announced that they have entered into an expansive partnership with Kathy Ireland Worldwide, the leading lifestyle brand founded by Kathy Ireland, and acknowledged by WWD as, the highest-ranking woman-owned licensing business in American history.

The multi-year agreement and extraordinary relationship was negotiated by fashion leader, Lee Mandelbaum of Price Point Buying NYC. Mandelbaum exclusively represents Kathy Ireland Worldwide in tandem with long-term partners, John and Marilyn Moretz of Moretz Marketing. Mandelbaum, over the last six months has procured licensing agreements in fashion and cosmetic arenas for the multiple brands of the company, according to a press release by BHFO.

The relationship, following months of confidential negotiations, was made public this morning by Jon and Stacie Sefton, founders and owners of BHFO. Moved by their mutual values, as well as a passion for quality, affordable fashion, the collaboration is based on both companies' shared belief that

“Style is empowerment and fashion must not be out of economic reach. This collaboration connects  individuals and families from around the globe with the world's finest brands including those from Kathy Ireland Worldwide,” Stacie Sefton, CEO of BHFO.com, said in a statement.

“BHFO, Jon and Stacie are extraordinary people. They and their colleagues share our core values and are the heartbeat of the fashion industry. Their incredible growth from a family garage to over 240,000 sq. ft facility, which includes AI, is inspiring. Not only is their work important, their commitment to the community of customers all over the world, is rare and inclusive, especially in the fashion industry. In the history of our company, we have never selected an online relationship this comprehensive and expansion, until now. With Jon, Stacie and our BHFO colleagues, some wonderful things are going to happen,” Ireland, chair, CEO and chief designer of Kathy Ireland Worldwide, said in a statement.

“BHFO is an extraordinary resource in all things fashion, men, women and children will find their needs met at BHFO.com. We will see this great company expand into exciting new categories. The success of this relationship will enhance positive change, throughout our world. Not only because of the customers who are being served, equally important is the passion of Jon, Stacie and Kathy to help non-profits,” Jon Carrasco and Stephen Roseberry, worldwide creative director and president-chief marketing officer, Kathy Ireland Worldwide, respectively, said.

“We are thrilled and honoured to work alongside Kathy and her incredible team at the company. When choosing a business partner, it is of utmost importance to BHFO to be aligned on core values, vision and goals. We are grateful to have found all of these with this partnership. Kathy is one of the most successful female entrepreneurs and philanthropists of our time and it will be a privilege to work with her,” Stacie Sefton, CEO, BHFO, said.

Fibre2Fashion News Desk (GK)

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