Naked Brand, a leader in intimate apparel and swimwear, has appointed Anna Johnson, former EGM of the company’s wholly owned subsidiary, Bendon, as the company’s new CEO, following the completion of its recent strategic financing and debt re-structuring. Justin Davis-Rice has stepped down from his role as CEO and has been named executive chairman.

Anna Johnson brings to Naked Brand a track record of over 25 years’ experience driving growth across a number of industries including consumer electronics, outdoor adventure and intimate apparel. Prior to rejoining Bendon, Johnson was EGM of operations with The Warehouse Group, one of New Zealand’s largest publicly listed companies, where she oversaw $1 billion of revenue and a 93-store footprint. From 2012 to 2017, Johnson spearheaded the retail channel at Bendon as EGM, delivering sequential 30 per cent plus returns from multiple women’s categories. Prior to Bendon, Johnson was the GM for the New Zealand territory and franchisee with Harvey Norman, one of Australia’s largest list retailers, according to a press release by the company.

“Anna, who has been successfully implementing our strategic plan within Bendon for the past five months, has a proven track record of restructuring and transforming established businesses in the consumer sector and we believe her role as CEO of Naked Brand will amplify our new strategic direction. She brings a strong passion and comprehensive knowledge of our operations as well as a wealth of experience in sales, retail, training, property management, and strategic business development,” Davis-Rice said.

“I am incredibly excited to assume this new role and for the future of the company. We have an exceptionally talented team at Naked Brand that is focused on taking decisive actions to transform the business, continuing to innovate our product in new and diverse ways, and unlocking future growth opportunities,” Johnson said. (GK)

Fibre2Fashion News Desk – India

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