Pinterest has officially renamed its ‘Marketing Partners’ programme to simply ‘Pinterest Partner’ programme and added ‘Shopping’ to its specialties. This gives businesses even more opportunities to bring their products and services onto the platform, reach their business objectives, connect with their audience and measure effectiveness of campaigns.

This newly launched specialty of ‘Shopping’ partners includes: platform partners like WooCommerce and Square Online Store who allow businesses to set up e-commerce sites and experiences; feed management providers like Feedonomics, Productsup, and GoDataFeed who can manage and optimise product inventory feeds for businesses bringing their product catalogs to Pinterest; shoppable experience platforms like Shoppable, MikMak, Jebbit, Drizly, and Basketful who connect products within a Pin with the retailers that can fulfill orders and make it easier to shop; and tag management providers including PixelYourSite and Tealium who can track closed-loop measurement of online shopping conversions and sales.

In recent years Pinterest has introduced new shopping features on Pinterest like product Pins, catalogs to bring in product feeds, personalised shopping recommendations and Shop the Look.

When Pinterest introduced the Marketing Developer Partners programme in 2015, it had just launched its ads products. Since then the needs of the businesses that use Pinterest every day have evolved from ads to even more diverse business areas. And now with Shopping added to the specialties, the group of curated solution providers includes advertising, content marketing, audiences, measurement, creative, and shopping. With these partners, Pinterest intends to truly help businesses of all sizes reach their goals.

Additionally, to make it easier for all the businesses on Pinterest to see and understand their organic and paid performance on it, Pinterest is testing a new Reporting API. The Reporting API will give businesses insight into how their organic content on Pinterest engages their audience and which ads are the most relevant. Whether you use a business intelligence or analytics platform or have your own in-house dashboards, the Reporting API will make it easier than ever to optimise for Pinterest.

Lastly, Pinterest’s core ads programme keeps growing, with the addition of two new international partners to its existing advertising specialties including MakeMeReach in France and Adsmurai in Spain. (PC)

Fibre2Fashion News Desk – India

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