Roland DGA, a wide-format imaging leader, has announced the availability of its new design and print management software package cotodesign throughout North and South America. Developed for use with a range of Roland benchtop and desktop devices, cotodesign enables retailers to offer their customers a unique in-store product personalisation experience.

Cotodesign provides an intuitive, interactive interface between consumer and machine, allowing the customer to participate directly in the product decoration process.

Cotodesign is ideal for personalising T-shirts, caps, tote bags, posters, stickers, smartphone cases, gifts, and more in a variety of retail settings, including kiosks, pop-up shops, department store concessions, concerts and special events. Customers use the intuitive cotodesign interface on in-store tablets to select the products they want to personalise and choose from a wide variety of design templates. By connecting to the store’s Wi-Fi network, they can upload their own photos or graphics from their mobile devices to create truly one-of-kind items. The cotodesign software is fully integrated with a selection of Roland devices that quickly and safely image the customer’s design onto their chosen product as soon as the order is placed. In just a few minutes the customer can take home a uniquely personalised product, according to Roland DGA.

Roland’s cotodesign solution is incredibly easy to use, and with such a short learning curve for store staff, it’s simple to integrate into just about any retail environment. The software works in combination with the company’s VersaUV LEF series UV flatbed printers, which can add colour and texture to a vast array of items; the VersaSTUDIO BT-12 direct-to-garment printer, for on-demand decoration of T-shirts and accessories; the VersaSTUDIO BN-20 desktop printer/cutter, for creating stickers, labels, heat transfer apparel, and more; the DGSHAPE LD-80 and LD-300 laser decorators, for stunning foil decoration; the METAZA MPX-95 metal engraving machine, for adding personalised text and images to plaques, jewellery and trophies; and the compact CAMM-1 GS-24 vinyl cutter, for producing decals, stickers and heat transfers.

In addition to being employed in retail settings to enhance the customer’s shopping experience, cotodesign is also being used by leading brands for the mass customisation of jewellery, cosmetics, packaging, and other products. It’s also a perfect solution for sign-makers, promotional item companies, and printing services that want to offer a customised service during events, exhibitions or shows.

“Retailers can tailor cotodesign to their brand, product range and market segment to differentiate themselves from the competition by making shopping more positive and interactive. The demand for personalised products continues to grow worldwide at a rapid pace. By putting this creative power in the hands of the consumer, Roland is taking product personalisation to a whole new level,” Jay Roberts, Roland DGA product manager of COTO/UV business said.

Fibre2Fashion News Desk (GK)

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