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US brand US Polo Assn becomes official apparel partner of Gold Cup
03 Jul 21 2 min read
US Polo Assn, the official brand of the United States Polo Association (USPA), has announced it will serve as the official apparel partner of the Gold Cup for the British Open Polo Championship. The event will be hosted at the historic Cowdray Park Polo Club from June 29 - 25 and is considered one of the premier polo tournaments in the world.
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In collaboration with Brand Machine Group, the US Polo Assn brand partner in the UK, the tournament will offer a sweepstakes to win tickets to attend, as well as official sport-inspired apparel on-site.
The Gold Cup includes some of the top names in the sport of polo, including 10-goal players Adolfo Cambiaso, Facundo Pieres and Hilario Ulloa, according to the company’s press release. US Polo Assn will also serve as the official apparel partner for the British Ladies Open Championship, which takes place July 5 - 17 at Cowdray Park Polo Club as well. In addition, the iconic sports brand will provide apparel for staff of both events as well as promote both tournaments globally.
“The historic Gold Cup for the British Open Polo Championship represents the heritage, tradition and competition of the sport of polo, and we are honoured for US Polo Assn to partner with Cowdray Park Polo Club for this year's event,” J Michael Prince, president and CEO of USPA Global Licensing, which manages the multi-billion-dollar US Polo Assn brand, said in a press release. “The UK is one of the most important and fastest growing markets in the world for our brand, and this amazing venue provides us yet another opportunity to connect with the UK consumers and sports fans who love our authentic, sport-inspired brand.”
“I'm delighted that Cowdray Park Polo Club and the US Polo Assn brand have entered into this partnership,” Andrew Swaffield, chairman of Cowdray Park Polo Club said. “Both organisations have such a rich polo heritage, and I'm certain we will be able to collaborate on some special apparel items for our members and spectators to enjoy. I look forward to many years of successfully working together.”
Fibre2Fashion News Desk (JL)
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