American apparel firm Athleta has announced the expansion of a wholesale partnership with REI Co-op, bringing a curated selection of its product to 135 REI stores nationwide and online. As part of its growth plan to reach $2 billion in net sales by 2023, Athleta has committed to investing in touchpoints to increase awareness and drive customer acquisition.

The collection will include select styles of Athleta premium performance and lifestyle apparel and accessories, designed by women for women. Customers will be able to shop Athleta core lifestyle, hike and yoga bottoms, along with key tops and accessories. Additionally, REI will carry select extended sizing options from size 0-26 in hiking and fitness apparel designs in one quarter of all stores and on the REI website, bringing women even more inclusive sizing options and ways to shop, according to a Athleta press release.

“We’re constantly looking at new ways to bring Athleta to more customers and meet her where she is, which is an important component of our growth strategy. This expanded partnership with REI is an example of how we can extend our reach through a like-minded brand and empower a new community of active women consumers,” Mary Beth Laughton, president and CEO Athleta said.

“We are thrilled to offer a wider selection of Athleta options, in more locations, to our customers. Athleta is an amazing brand offering many versatile apparel choices so customers can focus on enjoying the outdoors,” Krista Hildebrand, REI senior merchandising manager said.

Athleta is a purpose-driven brand with a mission to ignite a community of healthy, confident, active women and girls to reach their limitless potential. The partnership brings together two purpose-driven brands who share a belief in sustainable business practices and empowering women to enjoy active lifestyles.

Fibre2Fashion News Desk (GK)

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