US’ shopper traffic on this year’s Super Saturday (December 17) was up 0.2 per cent this year, compared to Super Saturday 2021, according to shopper traffic data by Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls. Compared to the previous two Saturdays in December 2022, Super Saturday shopper visits increased by 36 per cent and 17 per cent, respectively.
Despite the early timing of the observance this year, eight days ahead of Christmas Day, retailers enjoyed a positive in-person turnout as shoppers rounded out their holiday shopping lists, according to Sensormatic Solutions’ shopper traffic data for US brick-and-mortar retail stores and shopping centres.
“As we continue to track against our initial predictions for the busiest shopping days of the 2022 holiday season, we’re monitoring the winter storm that’s anticipated to hit the Midwest later this week,” said Brian Field, global leader of retail consulting and analytics at Sensormatic Solutions. “Although December 17 made the top five days this year, Super Saturday is usually second to only Black Friday. We don’t expect that to be the case this year due to the timing of the holidays. Our predictions have December 23 taking second billing and December 22, December 18, and December 21 rounding out the top 10, so we believe there’s plenty more traffic to come, weather dependent.”
US' shopper traffic on this year's Super Saturday (December 17) was up 0.2 per cent this year, compared to Super Saturday 2021, according to shopper traffic data by Sensormatic Solutions. The data indicated that, compared to the previous two Saturdays in December 2022, Super Saturday shopper visits increased by 36 per cent and 17 per cent, respectively.
Fibre2Fashion News Desk (DP)
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