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Country Road unveils denim garments made with Tencel fibre
07 May 18 2 min read
Lenzing Group, an international company that produces high-quality fibres from renewable raw material wood, has joined hands with Country Road, Australia’s leading fashion retailer. Under the collaboration, Country Road is the first Australian retailer making denim garments with Lenzing’s Tencel Lyocell fibres and Lenzing’s innovative Refibra technology.
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Country Road’s top selling Sateen Jean is now made from Tencel Lyocell using Refibra technology by Lenzing. The fabrication created by Spanish mill Tejidos Royo is smooth and gentle on the skin, while being strong and durable for everyday wear. The Sateen Jean will be available online and at 80 store locations across Australia and New Zealand.
Refibra technology transforms a supplemental proportion of cotton scraps collected from garment production and wood pulp from responsibly managed forests into new virgin Tencel Lyocell fibres. Denim garments made with Refibra technology are smooth and gentle on skin, yet versatile, strong and durable for everyday wear.
Tricia Carey, global business development director of denim, Lenzing Group said, “Our partnership with Country Road is a key milestone to the development of the newly launched Tencel Lyocell fibres using Refibra technology, as well as a major step forward in sustainable fashion. Guided by the Tencel brand promise of ‘Feels so right’, we will continue to innovate and identify ways to reduce the fashion industry’s ecological footprint while ensuring natural comfort.” (GK)
Fibre2Fashion News Desk – India
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