China’s Club Factory recently announced it is aiming to be among the top three e-commerce players in India by attracting sellers with ‘zero per cent commission’ strategy. The firm is also hiking investment to meet consumer demand. Since it announced last month of a new strategy to on-board over 10,000 sellers this year, it claims to have on-boarded over 5,000.

The company is empowering Indian small and medium enterprises with its ‘zero per cent commission’ strategy, Club Factory founder and chief executive officer Vincent Lou told a news agency.

The company opened its sellers recruitment programme in India offering products in the lifestyle, fashion, accessories, gadgets and electronics and home categories.

The programme is helping sellers avail marketing fee waiver and zero commission to achieve 20-30 per cent cost saving as compared to selling on other platforms, the benefits of which are passed on to the consumer, he said.

Fibre2Fashion News Desk – India

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