India's Myntra partners with London-based online fashion brand Urbanic
25 Aug 21 1 min read
In India, the brand’s app has over 15 million downloads.
Myntra said Gen Z shoppers—those born after 1996—have turned into primary consumer segments for the shopping platforms.
Gen Z and millennials with their extremely high digital presence combined with a keen sense of style, are set to become one of Myntra's dominant consumer bases, Ayyappan Rajagopal, chief business officer, Myntra, was quoted as saying by a newspaper report. As a result, the partnership will help Myntra boost its portfolio.
“In addition, our dedicated brand store for Urbanic will enable easy discovery of the brand’s proposition under one roof for our fashion-conscious customers while offering a personalised shopping experience," he added.
Fibre2Fashion News Desk (DS)
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