Amazon’s seller base in India has crossed 500,000 in more than five years of operations due to various India-first innovations and participation of traders from small cities and towns, its India vice president (seller services) Gopal Pillai said on the sidelines of a recent event to launch products by Ludhiana-based Trident Ltd on Amazon's global marketplace.

Amazon is providing a transparent and level-playing field to all producers and offering them the opportunity to showcase their products across the globe, Trident Group chairman Rajinder Gupta said.

More than 80 per cent of the global sellers in India are from tier-II and -III cities, particularly from manufacturing zones like Surat, Ludhiana and Lucknow, Pillai said.

Through the Amazon Global Selling Programme (AGSP), Indian exporters can showcase their product range on the company’s 12 international marketplaces, and can also embark on a successful and profitable e-commerce journey that adds global scale to their businesses, he said.

Clocking $1 billion in cumulative exports till now, AGSP is expected to generate $5 billion in cumulative export sales by 2023 for Indian exporters enrolled in this programme, he added. (DS)

Fibre2Fashion News Desk – India

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