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Amazon to launch South African e-commerce site in 2024

17 Oct 23 1 min read

Insights

  • American firm Amazon is set to launch Amazon.co.za in 2024, a platform for South African sellers to reach local customers.
  • Starting from today, independent sellers can register their businesses on the new site, aiming to leverage Amazon's innovative capabilities for business growth.
  • The new platform is expected to provide a diverse range of products.
E-commerce giant Amazon has announced the launch of Amazon.co.za, slated for 2024, which aims to provide South African-based sellers an expansive platform to reach customers nationwide. Starting from today, independent sellers in the country can begin registering their businesses on Amazon’s dedicated South African site.

More than 60 per cent of sales on Amazon's global store come from independent sellers, the majority of whom are small and medium-sized businesses. The new platform is expected to provide a diverse range of products, competitive pricing, and convenience for South African consumers while giving local businesses the tools to quickly launch, grow, and scale.

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“We look forward to launching Amazon.co.za in South Africa, providing local sellers, brand owners, and entrepreneurs—small and large—the opportunity to grow their business with Amazon, and delivering great value and a convenient shopping experience for customers across South Africa,” said Robert Koen, general manager of the Sub-Saharan Africa region for Amazon.

Fibre2Fashion News Desk (DP)

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