Online retailer Farfetch recently kicked off its exclusive e-commerce relationship with singer Robyn Rihanna Fenty’s fashion brand Fenty, which is backed by LVMH, with the launch of its third drop of its summer collection called Release 6-20. Farfetch has signed on as the exclusive digital partner for Fenty, bringing the brand to new global markets like the Middle East.

Fenty products will also be sold on Fenty.com.

Fenty’s 6-20 collection commemorates the irrepressible creativity, hope and spirit of the youth community. A distinct 90s undertone runs throughout the range, with overdyed pinstripe, psychedelic flower motifs and asymmetric cuts giving the pieces a youthful edge, according to US fashion media reports.

Fenty has also introduced a new multifunctional jewellery collection featuring psyche flower charms made from multicolour resin and a brass ball chain necklace with gold-tone or palladium finishes.

Fibre2Fashion News Desk (DS)

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