India’s Nykaa Fashion recently launched kidswear on its website and app, offering over 30 global and domestic luxury brands across apparel, footwear, sportswear, toys and other accessories. Despite focussing on the 0-14 years apparel segment, it has also paid attention to building the infant wear and footwear businesses along with other niche sub-categories.

The brand portfolio includes GAP, Mothercare, Pepe Jeans, Guess, Skechers, Oui Oui, PUMA, Ralph Lauren Junior, Allen Solly Junior, The Children’s Place as well as domestic labels such as PS Kids, AND, Biba, Ruff Kids, Gini & Jony, Miniklub, FrangiPani, Little Muffet and Vanshika Ahuja, according to Indian media reports.

According to chief executive officer Adwaita Nayar, the company will bring together the best of brands with its signature ‘high on style’ approach, focus on discovery and curation via technology and will strive to serve both existing and new customers well.

Fibre2Fashion News Desk (DS)

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