Project Cece in Amsterdam is making ethical fashion more accessible for consumers. Founded in 2017, the start-up uses an online aggregator to collect products from sustainable apparel brands to help shoppers make fair choices easily. Active in the Netherlands and Germany, it has raised a funding round from ASIF Ventures, a student-run venture capital firm.

With the new funding, Project Cece is now gearing up to launch in the United Kingdom, according to a report in an online publication dedicated to start-ups in Europe.

Noor Veenhoven co-founded Project Cece along with sisters Melissa and Marcella Wijngaarden while they were studying, with one co-founder still wrapping up her PhD.

Surviving off of sales commissions and part-time jobs, they built the back-end technology and a wide network of brands. Project Cece now features over 529 brands and more than 20,000 items, offering shoppers the largest selection of sustainable fair fashion available online.

Amsterdam-based ASIF Ventures is funded by both public and private parties—the University of Amsterdam, Vrije Universiteit and various angel investors, and it invests exclusively in student and recent graduate start-ups, said its director Saskia Verstege. (DS)

Fibre2Fashion News Desk – India

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