Insights
- In 2022, over 60 per cent of US Amazon sales came from SMEs, with over 4.1 billion products sold, supporting 1.5 million jobs.
- Amazon's 'Small Business' badge promotes local businesses, with notable sales growth in rural states.
- Top seller states included California, Florida, and New York, with the fastest growth in Alaska; Washington, DC; and Mississippi.
Over 60 per cent of sales in the US Amazon’s store come from independent sellers, the majority of which are small medium enterprises (SMEs), offering a diverse range of products and highly competitive prices. Throughout 2022, independent sellers in the US sold over 4.1 billion products in Amazon's store, averaging 7,800 sales per minute, and exported more than 260 million products.
Rural sellers, including those from Rhode Island, Illinois, Louisiana, West Virginia, and Wyoming, noted over 40 per cent sales growth on a year-on-year basis. Selling on Amazon also led to the creation of an estimated 1.5 million US jobs tied to managing, operating, and supporting these sellers. US brand owners experienced over 20 per cent year-on-year sales growth in Amazon's store, according to the latest US Small Business Empowerment Report by Amazon.
To make local businesses more visible, Amazon introduced the 'Small Business' badge, facilitating customers' support for US-based small businesses and artisans, including those that are Black-owned, women-owned, and military family-owned.
In 2022, over 60 per cent of US Amazon sales came from SMEs, with over 4.1 billion products sold, supporting 1.5 million jobs.
Amazon's 'Small Business' badge promotes local businesses, with notable sales growth in rural states.
Top seller states included California, Florida, and New York, with the fastest growth in Alaska; Washington, DC; and Mississippi.
The report identified apparel as among the top categories for US independent sellers. California, Florida, New York, Texas, and New Jersey were listed as the states with the most independent sellers, while Wyoming, Delaware, Florida, Utah, and New Jersey saw the highest number of sellers per capita. The states showing the fastest growth in independent sellers included Alaska, Washington, DC, Mississippi, Maine, and Wyoming.
Fibre2Fashion News Desk (NB)
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