Amazon has recently enhanced its online fashion shopping experience by introducing four innovative AI-powered features. These advancements are designed to instil confidence in customers as they shop for fashion items from home. The features include personalised size recommendations, review highlights, re-imagined size charts, and fit insights, all aimed at addressing the common challenges of size and fit in online fashion shopping.

The AI-driven size recommendation system uses deep learning algorithms to recommend the best-fitting size for each customer. This system considers various factors, including the sizing relationships between brands, product reviews, and individual customer preferences, the company said in a media release.

In addition to size recommendations, Amazon is leveraging AI to generate Fit Review Highlights. This feature provides customers with summarised insights from numerous reviews, helping them make informed decisions about the fit and size of the fashion items.

The company has also reimagined size charts, making them more accurate and user-friendly. By employing AI, Amazon enhances the reliability of these charts and presents them in a visually engaging way.

Furthermore, Amazon's Fit Insights Tool offers valuable insights to brands and selling partners. This tool uses AI to analyse customer feedback on fit, style, and fabric, aiding brands in understanding customer preferences and reducing fit-related returns.

Fibre2Fashion News Desk (KD)

Disclaimer - All News/Articles items are subject to copyright and no article either in full or part may be reproduced in any form without permission from Fibre2Fashion Pvt. Ltd.