Indian e-commerce platform Myntra has introduced an express delivery feature, M-Express, allowing shoppers to receive their orders within 24-48 hours of purchase. The feature will allow speed-sensitive customers to easily search for M-Express products through delivery time filters and visually identify such products with the help of M-Express tags.

Customers can view the M-Express tag upfront on the list page across applicable styles. Forward deployment centres (FDCs) will be offered to brands and sellers and will be leveraged for optimal logistical performance and the M-Express service will be functional uniformly across the platform, the company owned by the Flipkart Group said in a statement.

The expedited delivery feature on the Myntra app has currently been rolled out in metros across more than 30 per cent of the styles available on Myntra. It will expand to tier 2 and 3 cities, as well as launch the web version of the feature in the coming months.

Commenting on the announcement of M-Express, Nandita Sinha, CEO, Myntra, said, “At Myntra, we are in constant pursuit to enhance the overall customer experience. M-Express offers complete control to consumers in choosing their products based on the delivery timelines, thus empowering them to make better purchase decisions. We believe M-Express will be a game changer for the industry and drive delight for the fashion-forward customer base while reinforcing loyalty. This will in turn boost the opportunity for brands, and small and medium sellers to grow.”

Fibre2Fashion News Desk (KD)

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