Fashion apparel retailer, Express, has launched the Express Community Commerce, a first-of-its-kind social commerce experience for fashion enthusiasts to style, inspire, and earn commission. Express, headquartered in the US, is a modern, versatile, dual gender apparel and accessories brand that helps people get dressed for every day and any occasion.

The Express Community Commerce programme brings together a network of like-minded, entrepreneurial style experts, called Express Style Editors, through coaching, education, mentorship, and meet-ups. The platform gives Style Editors exclusive access to sell and earn commission on specially designed seasonal collections, while providing them with tools to engage and connect with followers through a shared love of fashion, turning their passion for style into a successful business or side hustle, the company said in a press release.

Currently in its pilot phase, the Express Community Commerce programme will roll out nationwide this fall. Positioning the company towards achieving its goal of $1B in e-commerce sales by 2024, it aims to drive increased digital revenue, acquire and engage new customers, and bring the Express brand purpose to life in a powerful, new way.

“We continue to advance the EXPRESSway Forward strategy, and Community Commerce is the next significant step in our transformation. Building upon the strong performance of our influencer marketing programs, along with our brand purpose which is to create confidence and inspire self-expression, Community Commerce will be a powerful and innovative way for customers to engage with Express,” Tim Baxter, CEO of Express said.

Fibre2Fashion News Desk (GK)

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