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Zalando mandates Higg Sustainability for all brands
29 May 20 3 min read
Zalando, the Sustainable Apparel Coalition (SAC) and Higg Co, have announced a new collaboration to accelerate a global sustainability standard in the fashion industry. Zalando is the first retailer to use the SAC’s updated version of the Higg Brand & Retail Module (Higg BRM) to make sustainability assessment mandatory for brands selling on its platform.
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As part of this push toward industry-wide change, Zalando will gather comparable sustainability data from its partner brands to understand where the challenges of the industry are both individually and collectively. Higg BRM data will help Zalando identify trends and explore how to develop solutions to drive meaningful and lasting improvement in collaboration with its partner brands.
The Higg BRM is a tool that provides brands and retailers with a comprehensive way to assess their performance around ethical and environmental parameters such as human rights, fair wages or carbon dioxide emissions. Users can organise their sustainability priorities based on the results. All SAC brand and retail members will eventually use the Higg BRM to measure their sustainability performance and progress, making it possible for the apparel industry to compare sustainability at the brand level.
“As Europe’s leading online platform for fashion and lifestyle, we want to raise the bar, act first and bring our partners on the journey to address today’s most important issues: climate change, use of resources and worker rights. As part of our sustainability strategy, do.MORE, we have made assessments around ethical and sustainable parameters for our brand partners mandatory. The Higg BRM will help us achieve our goal to continuously increase our ethical standards and by 2023 only work with partners who align with them,” Kate Heiny, director sustainability at Zalando, said in a press release.
“Zalando’s decision to require its partner brands to use the Higg BRM will serve as a catalyst for bringing the industry together towards a standard system for sustainability measurement. This is how we can implement and achieve lasting change,” SAC executive director Amina Razvi, said.
For the first time we will have comparable data at brand level to identify improvement areas and work on solutions collaboratively. The SAC as an independent and globally structured organisation is positioned to drive this necessary change in the fashion industry.”
The SAC is the leading sustainability association for the apparel, footwear and textile industry. The coalition’s 250 global members collaborate to develop the Higg Index, a suite of five sustainability tools that assess social and environmental sustainability performance, identify areas for improvement and enable the environmental and social transparency consumers want. Higg Co develops the technology platform that hosts the Higg Index.
Fibre2Fashion News Desk (JL)
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