Lightspeed, a one-stop commerce platform, has announced the launch of a new flagship e-commerce product built on the integration of its acquisition of Ecwid, a leading, global e-commerce platform. This launch is an important step in providing retailers a powerful, flexible, and unified offering for their e-commerce and omni-channel solutions.

Lightspeed e-commerce offers a new starting point for merchants to join the Lightspeed ecosystem and grow their businesses with the help of sophisticated in-store and online commerce tools, advanced data, simple product ordering functionality and streamlined access to suppliers, Lightspeed said in a press release.

"Commerce has evolved beyond a basic online store or a single-function POS. True modern commerce is meeting your buyers where they are, whether that's on TikTok or Main Street," said Dax Dasilva, founder and CEO, Lightspeed. "Lightspeed e-commerce represents the omni-channel vision that we have believed in for years: that retail merchants need to be able to scale and customize tools to fit their unique business without compromise, whether they operate primarily online, in-store, or both. We're proud of the rapid progress we've made on this integration to further improve our offering for our customers."

Lightspeed e-commerce is a great fit for retailers who have minimal to no e-commerce experience. Setting up an online business is incredibly easy, with advanced features every merchant can take advantage of to grow their business. Designed to perform in a world of ever-changing online consumer behaviour, Lightspeed e-commerce will empower merchants to sell directly on social media, online marketplaces, and search engines, the release added.

Connecting the online and in-store platforms, Lightspeed retail merchants will be able to reduce the time spent on managing inventory, orders, and product details. Elevate the shopping experience with a suite of customer management features that are proven to boost sales (like abandoned cart recovery) and customer communication tools. It is now available to all of Lightspeed's retail merchants around the world including customers that recently joined through the ShopKeep and Vend acquisitions.

Fibre2Fashion News Desk (RR)

Disclaimer - All News/Articles items are subject to copyright and no article either in full or part may be reproduced in any form without permission from Fibre2Fashion Pvt. Ltd.