H&M has joined hands with Zalora and has launched on the e-commerce platform in Southeast Asia, covering four markets namely Malaysia, the Philippines, Singapore and Indonesia. The tie-up debuted in Indonesia in mid-March, April 1, 2021, in Malaysia, and on April 14, 2021 in Singapore. H&M is a Swedish multinational clothing-retail company.

H&M and Zalora also confirmed the extension of the initial two-month collaboration in the Philippines, which began in Q4 2020 to a long term one. On April 1, 2021, all online shoppers in Malaysia gained access to H&M’s fashion products on Zalora across all categories of customer groups: women, men, teenagers, and children. Online shoppers can now find everything with a click of a button for any occasion, from casual weekend and sporty essentials, to dressy work pieces and trendy must haves, according to a media statement by H&M.

“Following our success in the Philippines these past months, we are excited to continue strengthening our partnership with Zalora by further extending our footprint across Southeast Asia. Backed by their strong presence in key markets, Zalora complements our extensive physical store portfolio as well as our digital stores at hm.com. We see great potential for substantial future growth and Zalora will be an important part of this to cater to the evolving needs and demands of our customers, so we can shape a more sustainable future for fashion and be even more locally relevant,” Oldouz Mirzaie, regional manager of H&M South Asia and Pacific said in a statement.

“We are excited to continue working with a globally renowned fashion brand like H&M and bring their extensive range to over 400 million digital consumers in Southeast Asia. As the largest online fashion and lifestyle vertical in the region, we will leverage our deep local expertise and strong fulfilment and logistics network to support H&M as they continue their strategy of integrating offline and online retail,” Zalora’s CEO, Gunjan Soni said.

Fibre2Fashion News Desk (GK)

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