Jaya Shree Textiles' fabric brand Linen Club is aiming at doubling its business to ₹1,500 crore and adding 200 stores by 2024. The Aditya Birla Group firm’s fabric distribution network will also be doubled to 11,000 outlets from the present 6,500, according to Satyaki Ghosh, the group’s chief executive officer for domestic textiles and Thai acrylic fibre.

As part of expansion, the company is focusing to expand in tier-II and tier-III markets along with its cluster based approach, where people are spending more on tailored clothes.

Besides domestic expansion, Linen Club, which has a couple of stores in the Middle East, is also exploring opportunities to open stores in Southeast Asian regions, Ghosh told a news agency. Linen Club's present revenue base is around ₹700 crore to ₹800 crore.

A lot of new products would be launched, he added.

The company also has long-term plans to introduce Linen Club in the western markets, Jasvinder Kataria, Jayashree Textiles senior vice president, linen business, said.

The company recently opened its 195th store at Khan Market in New Delhi. (DS)

Fibre2Fashion News Desk – India

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