Nilit, a global producer and marketer of high quality Nylon 6.6 fibres for apparel and other products, has launched Sensil, its new nylon 6.6 brand for apparel, at the ongoing Interfiliere, the leading international intimates, swimwear, and activewear sourcing and fabrics exhibition, held in Paris, France, from July 8 to 10, 2017, in hall 1, stand C18.

The result of extensive market analysis and research on retail industry shifts, consumer insights, and fashion trends, Sensil represents Nilit’s premium Nylon 6.6 for fashion and performance apparel and is the company’s new way to communicate the benefits of its products.

Sensil Nylon 6.6 represents the gold standard of manmade fibres. It has an exceptional look and feel, is soft, strong, and durable, and retains newness after many wearings and washings. Sensil’s premium performance features include inherent odour control, temperature management, moisture management, and UV resistance. Sensil will be supported by a 360-degree communications plan targeting fabric producers, brands, retailers, and consumers that includes trade shows and events, print and digital advertising, social media, point of sale displays, and in-store events.

Ilan Melamed, general manager of Nilit said, “We at Nilit are rising to meet these challenging market needs. With our expertise and reach across the global value chain and our belief in our Nylon 6.6 product portfolio, we are renewing our commitment to helping our supply chain partners differentiate and enhance their products, setting an even higher standard for innovation and service.”

Over the coming months, Nilit will be taking its unique message of fashion and performance benefits to the marketplace with a bold marketing campaign establishing Sensil as the smarter apparel choice for brands, retailers, and consumers. (GK)

Fibre2Fashion News Desk – India

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