CHIC, China International Fashion Fair, which will be held from September 27 to 29, 2018, at the National Exhibition and Convention Centre in Shanghai, China, is set to display the progressive face of Chinese fashion industry with around 800 global exhibitors. This year’s edition of the leading fashion trade show will be focussing on the motto ‘New Makers’.

The individual sections of CHIC will present the latest trends in the Chinese and international fashion market. CHIC connects and brokers partnerships and launches the new generation garment industry, which builds on high-tech strategies and interlinks industrial production with modern information and communication technologies, relying on intelligent, digitally networked systems in self-organised production.

The Fashion Journey section will focus on international exhibitors. In addition to the large Italian pavilion, the French pavilion ‘Paris Forever’ and the Korean show-in-show ‘Preview in China’, individual participants from Poland, the UK, France, Italy, Spain, Japan, and the US use CHIC as a bridge in the Chinese market.

Impulses, CHIC’s designer section, will feature emerging designer brands such as Junne, Hua Mu Shen, King Ping, Anjaylia, Mao Mart homme, Tuffcan, etc. The Sustainability Zone will receive greater emphasis due to the increasing environmental and health awareness of Chinese consumers, featuring sustainable supply chain solutions, sustainable innovation and sustainable fashion collections. Programmes such as Chemical Stewardship 2020, Carbon Stewardship 2020, Water Stewardship 2020, and Circular Stewardship 2020 will be presented.

The womenswear section New Look of CHIC will be present next to the leading Chinese brands like Avarala, and CMH also international brands like Saint James from France, Esisto from Germany, Trenz Eight from Canada or PN Jone, US.

Beside the suppliers of classic menswear, Urban View, the menswear section, will include casualwear brands like NRDMA and SUPIN as well as bespoke companies like H. Pin & Tack, Jin Yuan Yang, Fa Lan Qian Mu, Long Sheng, and Dandinghe. Chic Young Blood will show young lifestyle brands, Kid’s Paradise will offer for example, the largest fashion group in China for children’s fashion, Xtep Kids.

Secret Stars (fashion accessories), Shanghai Bag (bags), Heritage (leather & fur), Superior Factory (ODM), and Future Link (services) will complete the fashion offer at CHIC. Future Link will gather fashion service providers for among others supply chain solutions, smart retail and smart production, RFID, laser technology and data utilisation.

The future of fashion business in China will be discussed in a panel of experts as part of CHIC TALKS. Furthermore, a trend seminar from WGSN for FW 2019 and a workshop on bag and shoe production from the Moda Pelle Academy are planned. (GK)

Fibre2Fashion News Desk – India

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