Lee, a leading American denim brand, has appointed Chris Waldeck as president of Lee and Rock & Republic. Waldeck joins Lee as the brand celebrates 100 years headquartered in the Kansas City metro area. Waldeck has over 20 years of relevant industry experience - his most recent position being vice president and general manager of Reebok International.

A returning Kansas City native Waldeck joined the company on May 15, 2017, returning to the Kansas City area with his wife and two daughters.

"I'm excited to have the opportunity to lead such an iconic American brand. As I step into my new role, I'm looking forward to working with the passionate and talented Lee team to continue to build on the brand's heritage and deliver amazing products to our consumers," said Waldeck.

With more than 20 years of relevant industry experience, Waldeck joins Lee and Rock & Republic from Reebok International, where he was most recently the vice president and general manager. In this role, he was responsible for brand marketing, merchandising, public relations, finance, operations and led a transformational growth platform across all channels - wholesale, retail and ecommerce.

During his 14-year career at Reebok, Waldeck held a variety of leadership positions wherein he gained international experience entering new categories, facilitating strong partnerships and endorsements, and establishing franchise models and owned stores.

"I'm thrilled for Chris to join Lee and Rock & Republic and eager to partner with him and the team to propel the business. He has a passion for the intersection of lifestyle and brand which enables him to reach a broad base of consumers - especially those who engage actively in their apparel as a reflection of who they are and aspire to be," said VF president Phil McAdams. (SV)

Fibre2Fashion News Desk – India

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