Fashion Design Council of India (FDCI) will present its first-ever digital fashion show at India Couture Week (ICW) 2020 in partnership with Hindustan Times from September 18-23. Archana Aggarwal Timeless Jewellery will be the jewellery partner. 12 mavericks known for their creative elegance, will present restrained virtual identities in ICW’s 13th edition.
“Each designer in our engaging line up is using their canvas in a different way – either shooting in a traditional haveli; a modern, contemporary structure, a colonial setting or in nature. Some are even thinking out-of-the-box with a creative ramp show. This new format of digitisation, also means giving a free hand to the couturiers where they do what they feel is true to their brand ethos. Our designers will surprise you, with their creativity. We are delighted to have Hindustan Times support us in this initiative, as we pave the way for a multidimensional approach,” said FDCI chairman Sunil Sethi.
Fibre2Fashion News Desk (PC)
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